Giving The Angbao A Unique Spin For A Unique Year (CNY 2021)

Chinese New Year in 2021 was anything but usual. With the pandemic’s social distancing measures and gathering limits in force, the typical large family reunions were simply out of the question.

Amidst the dispiriting outlook, we decided to spread cheer and hope by putting a spin on the traditional angbaos given to MINI drivers.

On first glance, the red packets feature festive scenes where people are socially separated on both sides. But the surprise comes when using the thaumatrope technique, the two images would merge together in an optical illusion to bring about a joyful reunion.

A Series of Four Designs

More than a reflection of how the pandemic had changed the way we navigated our different relationships, each Thaumatrope Angpao was a reminder of the most precious gift one could give during Lunar New Year – the gift of togetherness.
Catching up with friends over a simple feast was among the many things we had taken for granted.
It had become more important than ever to stay connected with our elders and cherish the moments we have together.
Even as we were urged to stay home, neighbours kept the community spirit alive by supporting one another.
The global crisis put many relationships to the test, especially for couples living apart in different countries.
The limited-edition red packets were a hit with MINI fans and drivers. We even found them fetching a premium on the resale market!
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(Just in case you were still wondering, we’re really an independent design and advertising agency based in Singapore. Not a bakery.)