A fintech firm with an irreverent edge, Pace Enterprise is a Buy Now Pay Later (BNPL) company that lets shoppers split their purchase payments into interest-free instalments.
To reflect its ease of use – we redesigned their website with ease of mind – with a website user flow that reflects how someone would think when they shop, showing through action just how Pace can help shoppers answer their internal monologues with the clarity they need.
Thought Stickers
Staying true to the brand’s shrewdness and vibrant, dynamic visual style, we created ‘Thought Stickers’ – the thoughts a shopper might have, alongside Pace-branded messages in quick-witted humour, which were then scattered throughout the site.
Site Pages
Across the website, we turned the user’s journey into a potential shopper’s journey. To do so, we broke down the BNPL concept into simple-to-understand bite-sized pages, alongside clear and concise, step-by-step guides coupled with striking visuals, so shoppers and even merchants can understand exactly how Pace helps clear their minds (and their carts).
