MINI has always been focused on sustainability and ensuring their products make the world a better place. Inspired by this ethos, we set out to design red packets that don’t just look good, but actually do good too.
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Ditching the traditional symbols of luck and wealth, these MINI envelopes nudge people into contributing to a better world – by donating the money they receive to a good cause.
![](https://kinetic.com.sg/wp-content/uploads/2021/06/Kinetic-Instagram-Mini-Angbao-02.jpg)
The four different designs highlight key global issues that require urgent action such as marine pollution, land deforestation, education inequality and world hunger.
![](https://kinetic.com.sg/wp-content/uploads/2021/06/Kinetic-Instagram-Mini-Angbao-03.jpg)
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Startling facts are presented on the reverse not only to ensure the message hits home, but to empower people to realise that they too can make a difference.
![](https://kinetic.com.sg/wp-content/uploads/2021/06/Kinetic-Instagram-Mini-Angbao-07.jpg)
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