These Angbaos Invite You To Share Your Fortune For A Better World (CNY 2020)

MINI has always been focused on sustainability and ensuring their products make the world a better place. Inspired by this ethos, we set out to design red packets that don’t just look good, but actually do good too.

Ditching the traditional symbols of luck and wealth, these MINI envelopes nudge people into contributing to a better world – by donating the money they receive to a good cause.
The four different designs highlight key global issues that require urgent action such as marine pollution, land deforestation, education inequality and world hunger.
Startling facts are presented on the reverse not only to ensure the message hits home, but to empower people to realise that they too can make a difference.
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(Just in case you were still wondering, we’re really an independent design and advertising agency based in Singapore. Not a bakery.)