Gather Cowork

How The Brand Identity For A Co-Working Space All Came Together

Aptly named, this coworking space is a gathering spot for the new generation. Those who come to Gather aren’t the insular type. They thrive on interaction, the buzz of collaboration, sparking ideas off one another. They are looking for a place not just to work, but a place that will inspire them and open new doors.

In designing the brand identity, we wanted to reflect this fraternity of like-minded individuals. Like people gathering, the disparate letters come together at a focal point. Even on static mediums, the identity seems to take on a life of its own with the elements ‘moving’ across the page towards the Gather logo that is beckoning them all.

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(Just in case you were still wondering, we’re really an independent design and advertising agency based in Singapore. Not a bakery.)