Kinetic V6

The Time We Were “Serious” About Making Amends

When clients and associates kept giving us feedback that an older version of our site designed in 2012 was hard to decipher, we realised that an apology was in order.

Time for a remix! While retaining the same quirky visuals, our revamped 2018 site had new design elements and copy to clearly spell things out and help viewers uncover all the previously hidden links and easter eggs.

As a token of the depths of our regret, we also compiled a specially curated “Sorry” playlist, as well as complimentary app store credit codes by way of “appology”.

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(Just in case you were still wondering, we’re really an independent design and advertising agency based in Singapore. Not a bakery.)