When millennials get hangry, the first place they will head to isn’t the kitchen. It’s social media. Which is how we ended up hijacking their feeds with a series of Instagram stories, that showed all the perks of ordering straight from Pizza Hut’s new delivery app.
Outdoor posters too employed the visual language of Instagram to highlight the convenience of phone-to-door pizza delivery.
For the campaign, we also redesigned the pizza box to remind this phone-savvy generation of the various deals and benefits exclusive to the Pizza Hut app.