Like Its Cars, MINI’s Love Packets Move Hearts Too (CNY 2024)

We know MINI cars hold a lot of love. So this Lunar New Year, we’ve packed them with the same MINI Big Love that drivers can share with their loved ones.

Say hello to the MINI Love Packets

Instead of love letters, meet the MINI Love Packets! Available in four designs, each MINI Love Packet comes with a vibrant, coloured envelope with circular elements inspired by MINI’s iconic wheel designs and new screen display on one side, and a contemporary take on Big Love with a Chinese character and a heart-shaped graphic on the other.

Together with a lenticular sleeve (that references the graphics on the new centre instrument), the MINI Love Packet appears as if in motion when the envelope is slotted in or taken out.

A custom design font with a curvy, bubble-like style was created to bring out the bold, fun-loving character of MINI and its drivers. 

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(Just in case you were still wondering, we’re really an independent design and advertising agency based in Singapore. Not a bakery.)