Each year, we seek to bring a fresh take on festive joy with MINI’s annual red packets. And with the launch of the new MINI Convertible coinciding with the festivities, we wondered, what if that could open up new possibilities (literally)?
We designed a set of six angbaos that were inspired by the MINI Convertible’s defining feature: its open-top. Besides the usual flap on the back of the packet, receivers can peel off the “roof” of the packet to reveal a celebratory message.
And in true MINI spirit, the surprise doesn’t stop there. These were specially printed in four eye-popping neon colours for an extra dose of jubilation.
Plus, the holder used to store the six angbaos also doubles up as twin posters, giving what would have been single-use packaging a second life.
