Singapore Tourism Board

Turning W.F.H. Into Work From Heart

Struck by income loss, project delays and event cancellations, the local creative industry was not spared in the Covid-19 pandemic. But true to their maverick nature, creatives were proving that nationwide restrictions had no hold over their imagination.

Packed into bite-sized episodes, Work From Heart traced the inspiring stories of two photographers, a painter and a design agency as they put their heart into transforming the challenging times into a source of inspiration for new creations.

Ep 1: Fashion Is Calling... On Facetime

In a pandemic determined to keep us apart, fashion photographer Lenne Chai took to Facetime to catch up with her loved ones in an unexpected way – by making them stars in a fashion shoot.

Ep 2: Defence By Design

Can design save us in a global health crisis? Shifting their focus almost overnight, industrial designers at STUCK Design responded to the call of duty even though they were no medical experts.

Ep 3: Windows Of Hope

Yearning to break out of her home during the lockdown, avid traveller and painter Ho Ming Xia found a fresh new way to explore the world and her very own country.

Ep 4: Keeping The Shutters Open

As his own commercial projects dried up, photographer Jeryl Tan took the chance to give back to the community, lending a hand and a creative eye to traditional food businesses that were hit hard by the lockdown.
Share this project on
Facebook
WhatsApp
(Just in case you were still wondering, we’re really an independent design and advertising agency based in Singapore. Not a bakery.)