With the nation still battling a pandemic, Singapore’s 55th birthday bash was quite unlike the bustling celebrations of previous years. Marking the unprecedented period, our design for the 2020 Nespresso National Day Pack nonetheless showed how staying home need not be a cheerless affair with some (socially distant) neighbourliness and a good cuppa.
We also designed postcards that could be popped out from the back of the pack, inspiring people to stay connected with friends the traditional way – through a simple heartfelt and handwritten note.
