Aside from our design and advertising business, we used to run K+ Curatorial Space. Meant to be a showcase of art and design, K+ encompassed a gallery space, a retail space and a workshop space. Every month, K+ worked with different collaborators to present a changing line-up.
We wanted this new venture to retain something of us, with the “K” derived from Kinetic. It was then paired with a plus sign to signify collaboration.
When “K+” is placed side by side with a collaborator’s name/logo, it clearly spells a joint effort. The same thoughtfulness is reflected in the typography of the K+ logo which consists of a varying element to better complement the individual styles of varied partners.