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SG Cares
Activation, Campaign, Spatial

A Good Thing Can Spring From The Smallest Of Things

It’s a common misconception that showing care and compassion for others takes too much effort or time. A Good Thing was an exhibition created to challenge that mindset. Featuring extraordinary stories through the lens of 35 extra ordinary objects, we wanted to show Singaporeans that even small acts of kindness can make a difference — and hopefully inspire them to embark on their own journeys of kindness.

Curating The Exhibits

The heroes of the exhibition were everyday objects that told real stories of everyday kindness that happened in Singapore. These were small gestures of care, community projects or spontaneous acts of heroism that made a difference.

A bottle of homemade insect repellant, left at the lift for neighbours to use during the Zika outbreak.
A bottle of homemade insect repellant, left at the lift for neighbours to use during the Zika outbreak.
A wrench used to swap out the punctured tyre of a stranded taxi who was being honked at by other motorists.
A wrench used to swap out the punctured tyre of a stranded taxi who was being honked at by other motorists.
A pail used to clean an elderly stranger who had soiled himself at the supermarket.
A pail used to clean an elderly stranger who had soiled himself at the supermarket.
A bottle of medicated oil offered by a taxi driver to a passenger who felt faint, and who even had her fare to the hospital waived.
A bottle of medicated oil offered by a taxi driver to a passenger who felt faint, and who even had her fare to the hospital waived.
A mask offered by a young boy to an elderly lady who was coughing so badly that everyone else moved away.
A mask offered by a young boy to an elderly lady who was coughing so badly that everyone else moved away.
An umbrella given to mother and son caught in a downpour by a passing taxi driver, who was himself drenched in the process.
An umbrella given to mother and son caught in a downpour by a passing taxi driver, who was himself drenched in the process.
Food coupons for free meals for the elderly, printed and handed out by a stall-owner.
Food coupons for free meals for the elderly, printed and handed out by a stall-owner.
A pair of slippers given up to a barefoot old lady on the MRT, with the giver going barefoot himself.
A pair of slippers given up to a barefoot old lady on the MRT, with the giver going barefoot himself.
A pot such as those used by seniors learning how to cook healthy meals, taught by befrienders from the corporate world.
A pot such as those used by seniors learning how to cook healthy meals, taught by befrienders from the corporate world.
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We shone the spotlight on these objects and their stories at Our Tampines Hub, right in the heartlands where Singaporeans from all walks of life could come and be inspired.

The Prime Minister graced the opening, and got to meet some of the human heroes of our stories such as Mdm Wong, the stall-owner who gave out food coupons.

Originally planned to span 3 days, the exhibition was so well-received its run was extended to 10 days, during which it welcomed more than 129,000 visitors. 

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Kinetic Singapore is an independent creative agency. Our works span design and advertising, from branding to activation and experiential,
from social media campaigns to web and app UX/UI design. Through unconventional ideas, together with a meticulous attention to craft,
we see opportunities for impactful communications in even the smallest project.

Kinetic Singapore is an independent creative agency. Our works span design and advertising, from branding to activation and experiential, from social media campaigns to web and app UX/UI design. 

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