UNIQLO was bringing a refresh to their 3 stores along the Orchard shopping strip, and giving each its own unique personality and experience. That called for a new branding identity reserved specially for the trio of stores.
It’s not uncommon for locals here to simply refer to Orchard Road as “town”. That’s how we landed on UNIQLO TOWN as the name for the collective of stores.
Matching personalities were carefully chosen to bring out the distinctive character and experience of each store. Playing with colour, light and shadows while standing by UNIQLO’s minimalist aesthetic, the bold visuals lend a strong and recognisable identity to the three outlets.
UNIQLO TOWN Brand Film
UNIQLO Plaza Singapura
UNIQLO Orchard Central
UNIQLO ION Orchard
