As part of DesignSingapore (Dsg) Council’s 20th anniversary celebrations, Singapore Design Week (SDW) 2023 adopted Dsg’s motto ‘Better by Design’ as the festival theme for a special edition of SDW. The challenge for us then? How could we create a festival identity that puts the spotlight on the possibilities of a world made better by design?
Design’s In The Spotlight
To bring the theme to light, we literally shone the spotlight on ‘Better By Design’, visually illuminating and presenting design’s different exciting facets. On top of that, we added to the identity’s dynamism by skewing text — all to invite people to look at design from new perspectives.
Social Media
We extended the buzz online with our festival identity through a range of content, from video pieces with thrilling motion graphics to tell the story, to social media posts highlighting all things related to the festival, from designers to their exhibitions.
“Singapore Design Week: Celebrating the designer in everyone.”
