MINI Unmapped Opens Up Adventures Amid Closed Borders

Arriving with rugged good looks, the new MINI Countryman was the most adventure-ready MINI in the family. The only snag? It was set to launch in the midst of the pandemic. Undeterred, MINI wanted to show that even when global travel had stopped, the adventures didn’t have to.

Enter MINI Unmapped – a 4-part city guide specially designed as snackable Instagram Stories fit for mobile.

Featuring offbeat pursuits, rare food finds and enlightening interviews, the Unmapped series prompted readers to reignite their curiosity and dive behind the usual boring facade of Singapore.

Head To The ‘Woods’

Reviving Rare Rice Recipes

Around The World In The Little Red Dot

No Place Like Home

It definitely didn’t hurt that we had great fun on our road trips, all in the name of work. And in a MINI to boot!

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(Just in case you were still wondering, we’re really an independent design and advertising agency based in Singapore. Not a bakery.)