Do Fans Love MINI Enough To Fulfil 60 Wishes For Its 60th Birthday?
From its first sketch on a napkin six decades ago, MINI has since gained a cult following and remains a beloved icon. So who better to celebrate MINI’s 60th birthday with than its very own passionate fans?
For the big milestone, we asked fans online to help fulfil a total of 60 MINI wishes. Having given the world 60 years of driving fun, surely a wish for every year wasn’t too much to ask.
It was uplifting to see the MINI community come together in making the entire collection of wishes come true – from singing a simple birthday song to bold gestures like getting a birthday tattoo. They even realised MINI’s offbeat wish of meeting the Queen!
With all 60 wishes fulfilled within the span of 2 months, and the campaign garnering more than 6 million impressions, it was definitely a birthday celebration to remember.
Kinetic Singapore is an independent creative agency. Our works span design and advertising, from branding to activation and experiential, from social media campaigns to web and app UX/UI design. Through unconventional ideas, together with a meticulous attention to craft, we see opportunities for impactful communications in even the smallest project.